Find the right accounts
Focus on companies that fit your offer, market and sales motion.
BUILT FOR STARTUPS · B2B OUTBOUND
Find Out If Outbound Works for You.
Test your messaging, reach potential B2B buyers, and see whether outbound can become a useful sales channel before investing in a larger programme.
BUILT FOR STARTUPSFind out if outbound works for your business before investing in a larger programme.Test your messaging and reach potential B2B buyers over 3 months. The upfront fee covers prospect data research, list building and campaign execution. Performance fees are charged separately for interested leads and booked meetings. Expected lead volumes are estimates, not guarantees.
ProspectToPipelineby REYN VI
INDIA PACKAGES
Choose Your Outbound Package.
Choose Your Outbound Package.
Clear scope. Clear pricing.
Built for Bangalore startups that want to test outbound before committing to a long-term retainer. The 3-month upfront fee covers prospect data research, list building and campaign execution. Performance fees are charged separately.
01
Starter Outreach
₹50,000 upfront for 3 months
This fee covers prospect data research, list building and campaign execution for the 3-month period.
500 fresh email sends, with 3 follow-ups per prospect. Planned sending volume: 25 fresh emails per sending day.
Expected results: 15 to 30 leads over 3 months. This is an estimate, not a guarantee.
Interested lead without a meeting: ₹4,000 per lead
Meeting booked: ₹6,000 per meeting
02
Growth Outreach
₹1,00,000 upfront for 3 months
This fee covers prospect data research, list building and campaign execution for the 3-month period.
1,000 fresh email sends, with 3 follow-ups per prospect. Planned sending volume: 50 fresh emails per sending day.
Expected results: 30 to 50 leads over 3 months. This is an estimate, not a guarantee.
Interested lead without a meeting: ₹2,500 per lead
Meeting booked: ₹5,000 per meeting
Clients provide their own sending domains and mailboxes and pay sender-platform charges directly. The package fee and performance-based lead charges are separate. Total fresh sends are the campaign limits; the daily sending figure is a target and may be adjusted to fit the agreed schedule.
THE PROBLEM
Good businesses don't always have a customer problem.
Good businesses don't always have a customer problem.
They have a visibility problem.
Your next customer may already fit your ideal customer profile.
The challenge is identifying the right decision-makers and giving them a relevant reason to respond.
Your case studies help show why your solution is worth a conversation.
ProspectToPipeline helps you start that conversation through focused outbound.
Right company
Right decision-maker
Right message
Right conversation
WHAT WE DO
From Ideal Customer Profile to First Conversation
01
Understand Your Business
We learn your offer, ideal customer, market and the problem you solve.
02
Define Your Ideal Prospects
We identify the companies and decision-makers most likely to benefit from your solution.
03
Build The Prospect List
We research and build targeted prospect data around your ICP.
04
Create Personalized Outreach
We create relevant messaging that doesn't feel like mass spam.
05
Reach & Follow Up
We use structured outbound email to reach prospects and continue the conversation.
06
Generate Sales Conversations
Interested prospects become qualified conversations for your sales team.
HOW WE BUILD YOUR OUTBOUND ENGINE
01 / PRECISION
02 / CONTEXT
03 / RELEVANCE
04 / LEARNING
Research First. Reach the Right Buyers. Learn From Real Responses.
We do not optimize for email volume alone. We build a focused campaign around the right accounts, relevant decision-makers and a clear reason to reach out, then use real response data to guide improvements.
Understand the buyer
Research decision-makers, business changes and useful buying signals.
Start a real conversation
Connect the prospect's context to a specific, personalised reason to reply.
Improve with evidence
Use response quality and campaign data to refine the next iteration.
01 – 03
Strategy
Define the right accounts, people and positioning before you start outreach.
01GTM STRATEGY
02ICP & ACCOUNT SELECTION
03BUYER & SIGNAL RESEARCH
04 – 07
Execution
Turn your offer and data into high-quality outbound campaigns that get replies.
04OFFER & MESSAGING
05DATA & PERSONALIZATION
06COLD EMAIL INFRASTRUCTURE
07OUTBOUND CAMPAIGNS
08 – 09
Optimization
Measure what works and convert interested replies into a consistent pipeline.
08MEASURE, LEARN & OPTIMIZE
09QUALIFICATION & PIPELINE
THE PACE FRAMEWORK
P Precision Targeting → A Account & Prospect Research → C Contextual Outreach → E Execution & Optimisation
Each step informs the next. The goal isn't to send more emails; it's to build a disciplined process for starting relevant sales conversations.
THE EMAIL OUTREACH WORKFLOW
See Exactly How a Campaign Runs, Step by Step.
The overview shows the whole process at a glance. Switch to the detailed view for every decision and who owns it, or use Walkthrough to follow a campaign step by step.
Milestone / successAction, follow-up or decisionRejection / issueInput or approvalDiamond = decisionTags: YOU · WE · SHARED · AUTO* still being finalisedDrag to pan. Ctrl/⌘ + scroll to zoom.
Outbound results depend on your offer, market and list quality. We do not guarantee replies, leads or meetings.
THE THINKING BEHIND THE OUTREACH
Good outbound is built before the first email.
Every campaign has three moving parts: the right accounts, a reason to reach out, and a message that feels worth answering.
Start with the right companies, not a bigger list.
Account fit, decision-maker context and useful signals come together before outreach begins.
Specific enough to sound human.
Connect a real business observation to a clear reason for starting a conversation.
Learn from the replies, not vanity metrics.
Use response quality to improve targeting, message angles and next steps.
Illustrative workflow visualsConcept examples only · Not client results or performance claims
THE OUTREACH
Relevant Outreach Beats Generic Volume.
We would rather send fewer, better-researched emails than flood a market with generic outreach. Every campaign is built around relevance, timing and a reason to start the conversation.
RESEARCHED
We research the account, person and business context before deciding what to say.
PERSONALIZED
We use relevant details and buying signals instead of generic personalization tokens.
CONTROLLED
We keep sending focused and intentional. The goal is not maximum volume. The goal is qualified sales conversations.
THE RIGHT FIT
Built on Great Delivery. Ready for More Customers.
Our focus is on B2B businesses with a clear offer, proven delivery, and a product or service that solves a meaningful problem for a defined audience.
Proven
Service
Service
Right
Buyers
Buyers
More
Customers
Customers
01
Marketing & Advertising Agencies
Digital marketing, performance marketing, creative, branding, SEO and advertising agencies.
02
Consulting & Advisory
Management, business, technology, operations, finance and specialist consulting firms.
03
IT & Technology Services
Software development, AI services, cloud, data, cybersecurity, IT consulting and system integration.
04
B2B Professional Services
Specialist service providers with a clear business buyer and a repeatable service offering.
05
Manufacturers & Exporters
Manufacturers, export houses and B2B suppliers seeking overseas importers, distributors, wholesalers or OEM buyers.
06
B2B Software & SaaS
Established software businesses selling to identifiable business decision-makers.
THE OUTCOME
See What Your Outbound Can Produce
Cold AccountProspect IdentifiedDecision Maker ReachedConversation StartedQualified MeetingSales OpportunityNew Customer
During the 3-month campaign, we review activity, deliverability, replies and buyer interest together. Performance-based charges apply to interested leads and booked meetings according to your selected package.
We Start the Conversation.
Your Team Moves It Forward.
ProspectToPipeline focuses on creating qualified sales conversations.
Your sales team remains responsible for discovery, proposals, negotiation and closing.
We research the right prospects, create relevant outreach and help open the door. Your team leads discovery, proposals and closing.
EXPECTED RESULT
A Pipeline Your Sales Team Can Actually Work
The goal is not simply to send more emails. It is to create a repeatable flow of relevant prospects, meaningful replies and sales conversations your team can follow up on.
Target Accounts
Relevant Decision Makers
Personalized Outreach
Qualified Responses
Sales Conversations
Pipeline Opportunities
Active Sales Process
New Customers
We track campaign activity and response quality, then use the data to identify what is working and what to improve before the next stage.
SCOPE / CLEAR OWNERSHIP
Who Does What
A clear division of responsibilities keeps the campaign focused, practical and ready to improve.
01OUR SIDE
What We Handle
We build and manage the outbound campaign from research through reporting.
- ICP & targeting strategy
- Account research
- Decision-maker identification
- Prospect list building
- Prospect verification
- Personalized cold email copy
- Follow-up sequences
- Campaign setup
- Campaign execution
- Response monitoring
- Campaign optimization
- Reporting and insights
02YOUR SIDE
What You Provide
You provide the business context, platform access and feedback that help the campaign work.
- Sending domain and mailboxes: bring your own, or we specify what is needed for your volume
- Prospect data tool subscription (we advise which one fits)
- Access to the sending/campaign platform
- Your website/company information
- Your offer/service details
- Existing ICP information, if available
- Feedback on messaging and target accounts
i
Before launch we send a requirements estimate (data tool, domains and mailboxes, and copywriting scope) sized to the number of prospects you want to reach. Third-party costs are paid by you unless agreed otherwise in writing.
WHAT YOU GET
Practical Deliverables at Every Stage
PRICING · INDIA
Two Packages. One Clear Goal: More Sales Conversations.
Choose the 3-month outreach package that fits your team. The upfront package fee covers prospect data research, list building and campaign execution. Performance-based charges for interested leads and booked meetings are billed separately. Expected lead ranges are estimates, not guaranteed outcomes.
What the upfront fee covers and what you provide
Upfront package fee: ₹50,000 or ₹1,00,000, paid in advance for 3 months of prospect data research, list building and campaign execution. This is separate from the performance-based lead fees below.
Domains and mailboxes: The client brings and maintains their own sending domains and mailboxes.
Email sender: The client pays the email-sending platform or sender charges directly.
Performance fees: Interested leads without a booked meeting and booked meetings are charged at the applicable package rate, separately from the package fee.
Sending volume: 500 or 1,000 fresh sends are the package limits. Three follow-ups are planned for each prospect, within the agreed campaign schedule.
Expected results: Starter: 15 to 30 leads. Growth: 30 to 50 leads over 3 months. These are estimates only, not guarantees. Actual results depend on factors including the offer, audience, data quality and market response.
TOOLS
Tools Behind the Outbound Engine
The prospecting, enrichment, outreach, CRM, AI, infrastructure and verification tools used across our outbound workflows.
Prospecting
Find the right prospects.
Enrichment
Get richer, more accurate data.
Outreach
Run personalized campaigns.
CRM
Manage and track conversations.
AI
Research, content and automation.
Infrastructure
Domains, email and deliverability.
Verification
Keep your list clean and deliverable.
Tools used across prospecting, enrichment, outreach, CRM, AI, infrastructure and verification. Tools and logos remain the property of their respective owners.
EXPERIENCE & METHODOLOGY / 01
Better outbound starts before the first email.
Our approach is shaped by years of work across B2B research, lead generation, data quality, business development and outbound. That progression taught me to look beyond contact volume: identify the right buyers, understand why they fit, and give them a relevant reason to start a conversation.
FOUNDER
Aloka Paul
Founder, REYN VI · ProspectToPipeline
THE PROOF BEHIND THE PROCESS
See the journey, the experience and the PACE playbook.
Our background and the PACE outbound playbook are documented in Notion. Read them to see how we think before you talk to us.
Research & Quality
Experience assessing prospect fit, checking data quality and building research processes teams can rely on.
Outbound & GTM
A practical view of how targeting, offers, messaging, deliverability and follow-up work together.
Evidence-led Execution
Use verified information, measure meaningful responses and improve based on evidence rather than assumptions.
OUR OUTBOUND APPROACH
Compare the Two Packages →
P Precision Targeting → A Account & Prospect Research → C Contextual Outreach → E Execution & Optimisation
A practical framework for deciding who to contact, why they fit, what to say and what to improve.
FAQ
Questions, Answered
What packages are available for Indian clients?
The Starter Outreach package is ₹50,000 for 3 months and includes 500 fresh email sends with 3 follow-ups per prospect. The Growth Outreach package is ₹1,00,000 for 3 months and includes 1,000 fresh email sends with 3 follow-ups per prospect.
How are interested leads and meetings charged?
With Starter Outreach, an interested lead without a booked meeting costs ₹4,000 and a booked meeting costs ₹6,000. With Growth Outreach, an interested lead without a booked meeting costs ₹2,500 and a booked meeting costs ₹5,000. These charges are separate from the package fee.
Who pays for domains, mailboxes and the email sender?
You provide your own sending domains and mailboxes and pay the email-sending platform or sender charges directly.
Are the daily sending figures guaranteed totals?
The 25 or 50 daily figures are planned sending targets. The package limits are 500 or 1,000 fresh sends over the 3-month campaign, with 3 follow-ups per prospect, scheduled within the agreed campaign plan.
What does ProspectToPipeline do?
We reach your ideal prospects through targeted outbound email, and turn cold accounts into qualified sales conversations.
Who is behind ProspectToPipeline?
Aloka Paul is the founder. The full journey and the PACE playbook are linked in the About section.
Who do you work with?
We focus on established B2B service businesses and agencies (marketing and advertising agencies, consultancies, IT services firms and other B2B service firms) with a proven offer, case studies or customer evidence, identifiable decision-makers and budget to invest in outbound.
How do you find prospects?
We define your ICP with you, then research the companies that fit it and build a targeted prospect list.
How do you personalise cold email?
Each campaign is written around the prospect's role, company and likely challenges, so it reads as relevant rather than mass-produced.
Who handles the sales calls?
Your sales team. We start the conversations; you handle discovery, proposals, negotiation and closing.
Can you work with our existing CRM?
Yes. We can hand over qualified conversations in the way that fits your current sales process and tools.
Pricing & Next Steps
Choose the Right Outbound Package.
Choose a 3-month outreach package, then pay the agreed performance fee for interested leads and booked meetings.
01
Starter Outreach
₹50,000 / 3 months500 fresh email sends, 3 follow-ups per prospect. ₹4,000 per interested lead without a meeting or ₹6,000 per booked meeting.
02
Growth Outreach
₹1,00,000 / 3 months1,000 fresh email sends, 3 follow-ups per prospect. ₹2,500 per interested lead without a meeting or ₹5,000 per booked meeting.
ProspectToPipelineby REYN VI